Importance of Exhibitor Education

NAB has offered exhibitor education at no cost for several years and each year the attendance remains relatively static.  We are consistently surprised that every exhibitor does not take advantage of this free service.  In a time devouring industry, education is the one area that spending an hour doing something other than work will decrease your workload significantly.  As many of our exhibitors feel their lack of time prohibits them from utilizing this education program, NAB has changed the format.

 

The new program will consist of three components for the 2009 NAB Show. 

 

• Exhibitor enhancing articles will be available for you to read in monthly newsletters and occasional postings on this blog. 
• We will continue to offer webinars, but in 2009 only two will be presented live.  The two live webinars will be recorded and posted shortly after completion. 
• We will offer 6 ecourses, downloadable when you have time. 

With all aspects of our education program available to you at your convenience, there is no reason not to take advantage of this resource!

 

Still not convinced that NAB’s education program is beneficial?  This year you can learn NEW ways to market your presence at the NAB Show, cost-effective tips to save your company money while making money, and ways to exhibit in a more environmentally friendly way.  Get insiders’ perspective on how to improve the exhibiting experience and most importantly change how you have always exhibited and get new results!  Look for more information at our education page.

PLAN, PLAN, PLAN

Even if you think you have a very simple setup on a 10×10, ALWAYS do a walk-through. Set up your pop-up or whatever in your office, and stand in the imaginary space and think what you need. Go through the whole procedure from getting off the plane, to getting back on it again a week later. That means think through everything from ”how do I get the pop-up to the venue”; through plugging in all your electronics to find out how many outlets you will really need;  to opening the boxes of brochures (this will remind you to pack the knife – and tape to do them back up again). Don’t forget contingencies either: what happens if the pop-up gets damaged – make sure Gaffer tape is in your kit. Oh and one more thing – always take spares.

 

If you carefully go through every step of the whole tradeshow before you leave,  you will find the real thing can be rather enjoyable and stress-free. Remember – it’s all in the planning!

This tip supplied by

Steve Hayes

SpeedSix Software

NAB Exhibitor Advisory Committee Member

Welcome to the NAB Show Exhibitor Blog!

Welcome to the first-ever NAB Show Exhibitor Blog, created specifically to help our exhibitors and sponsors maximize the tremendous opportunities for marketing and sales that the NAB Show offers.

Over the next few days, we’ll be posting tips, tricks and best practices to help you plan, manage and execute a successful NAB Show. While the 2009 NAB Show is about six months away, it’s never too early to begin planning and there are several deadlines and to-do items you should consider as you prepare for April!