From my perspective representing the RTNDA convention exhibitors – the show-within-a-show at the Hilton – the lack of traffic seems to be the biggest challenge to the success of the show. With many stations as well as station groups cutting back, attendance may be even slimmer, although the RTNDA organization is being proactive in promoting attendance with station groups.
With this challenge in mind, the new floor layout – the networking village concept – has the potential to bring more conference traffic onto the exhibit floor and help the exhibitors have better visibility on the floor. There are plans to hold more events on the exhibit floor. I hope RTNDA exhibitors are excited about these changes and I look forward to comments.
Posted by Kathy Mosher-Boule – EAC representative for RTNDA
