For many smaller companies, the exhibit manager may also be wearing the marketing and sales hats too. If that’s you, then here are some tips.
As you know it is crucial to your trade show’s success to reach attendees prior to the show as well as to set up meetings in advance. There are a number of tools that NAB offers exhibitors to connect with attendees – market their products and services and set up meetings. eventLeads (formerly SmartBooth) is one great tool with intelligent matching, online introductions and networking. The purchase of attendee lists for direct mail/email is another. The exhibitor webinars also offer suggestions. And there are always your own guerrilla and viral methods. However you do it – do it. Don’t just hope to catch the fish that happen to swim by.
So in your pre-planning, include a budget amount - as well as time – to target your potentials however you feel is most effective. It will make the rest of your significant investment of time and money – worth it.
Posted by Kathy Mosher-Boule – EAC representative for RTNDA
Tags: Add new tag, eventLeads, Marketing, SmartBooth
